JBA Vision

To lead and unite the Junior Poster plants that are committed to serving the needs of advertisers, consumers, and the public.
 

JBA Mission 


To provide leadership, services, and standards to promote, protect and advance the junior poster industry. 
 

JBA Strategic Objectives 


Government Affairs 

To create a positive legislative, regulatory, and legal environment for Junior Posters. 

Marketing 

To create demand for Junior Posters in order to increase market share. 

Communications 

To provide all target audiences with compelling and credible information about Junior Posters.
Membership 

To unite the overall Junior Poster industry. 

Operations 

To improve Junior Poster quality, appearance, safety, and effectiveness.