JBA Vision

To lead and unite the Junior Poster plants that are committed to serving the needs of advertisers, consumers, and the public.

JBA Mission 

To provide leadership, services, and standards to promote, protect and advance the junior poster industry. 

JBA Strategic Objectives 

Government Affairs 

To create a positive legislative, regulatory, and legal environment for Junior Posters. 


To create demand for Junior Posters in order to increase market share. 


To provide all target audiences with compelling and credible information about Junior Posters.

To unite the overall Junior Poster industry. 


To improve Junior Poster quality, appearance, safety, and effectiveness.